But it's not all about Texas Hold'em.
Ever since the players' alliance formed and put pressure on the organizers to include more niche events in the schedule, there's been an increase in the number of Omaha, Stud, 2-7 and Split events.
Texas Hold'em remains the foremost popular form of poker, of course, and the thousands upon thousands of keen enthusiasts who turn up to play some of the Hold'em events are a testament to this.
But it might be worth your while investing some time playing some of the other, less-trumpeted varieties of poker.
There are various reasons why it can be worthwhile. Let's look at why a game such as Omaha might be a good game to learn.
First, there are some very bad players. Top online players are aware that some of the juiciest cash games available on the net are the Omaha games. Lots of bad players in the games means money in your pocket if you can develop a proficiency at the game.
Get practicing and take the money off the fish before someone else does!
Another reason you might prefer to play Omaha is the action and dynamism of the games. Texas Hold'em can be a supercharged, action-packed game at times but at others it can move slowly and tepidly. This is almost never the case with Omaha.
Big pots change hands with great regularity in the cash games and if you are an action junkie, you'll love the high-octane thrills of a busy Omaha game.
Another attractive quality of Omaha games are the Hold'em players who have decided to give Omaha a shot. OK, so you might be one of them, but if you can avoid the pitfalls awaiting the casual Omaha player used to playing Hold'em, you'll be one step ahead of the game.
People playing Omaha often see all kinds of hands that look playable, when in fact they are often deceptively bad. Ex-Hold'em converts can be some of the worst players, since hands that look like Hold'em hands are often almost worthless in Omaha games.
Take a hand like T♠ Q♠ 3♦ 4♦.
This is a pretty bad hand in Omaha, not unplayable, but only profitable in the hands of an expert playing a particular situation. Hold'em players will often look at the Q♠ T♠ and the 3♦ 4♦ and see two suited connectors, without realizing they are also carrying the virtually worthless T-3, T-4, Q-3 and Q-4 into battle!
Also although the hand is double-suited, the four-high flush draw is very weak, and could only ever be used as a backup. You'll never be able to fold when behind and value bet when ahead efficiently enough to make this part of the hand useful when you make a flush.
While you're learning, stick with coordinated hands like 9♠ T♣ J♠ Q♣, where all the cards work together in some respects, and you'll be halfway to being a winning player at the game.
Winning a bracelet! Yes, you can have a shot at winning a bracelet but getting through 3,000 or more Hold'em players is going to require a great deal of luck as well as skill.
If you play some of the niche events like Omaha, you will generally find the fields are much smaller and in that sense it makes it easier to take home a bracelet.
Of course, many of these fields can be densely packed with the pros, since they tend to favor the niche events ahead of the Texas Hold'em ones, but despite this, it is probably an easier task to pick up a bracelet against 250 runners than 2,500, even in a tough field.
In a poker world that is dominated by talk of Texas Hold'em, it is worth considering alternatives.
Here is a basic PokerListings guide to learning to play. Sign up to a site like Full Tilt where they run some very well-structured Omaha tournaments and offer a range of cash games, and see how you do.
You might find yourself saying "Four cards better than two cards" as you rake in another giant pot!