As a newcomer to Vegas, virtually every time you blink, move your head even slightly or step into a cab, new and exciting images assault your senses from every vantage point.
As my plane flew in over the baking Nevada desert, I got my first eyeful, from the impressively huge sandy dunes looming out of the landscape. Craning and straining my neck for the best vantage point, past the no doubt somewhat irked lady seated beside me, I began to regret not having insisted on a window seat.
The plane touched down remarkably gently (always a heart-in-mouth moment for me) and as soon as I set foot on Vegas soil, I was given a microcosmic taste of what was to come, a series of flashing zingy slot machines greeting me as I meandered in a daze down to collect my luggage.
There's a big element of showmanship about Vegas and this is even true of the airport, with a huge snake and scorpion sculptured so as to give the impression they are rearing out of the ground in the anteroom as you approach the luggage collection.
Travelling back to the Rio (sadly sans luggage, a story for another day!), I had my first taste of the view of The Strip at night, a spectacle that is unrivaled throughout the world: massive iconic sculptures and neon-bedecked buildings lighting the way through the centerpiece of the mecca of gambling.
Even after a 22-hour journey over from the U.K. (replete with the usual pitfalls of international air travel), I was nonetheless awestruck by the sight, my mouth agape as my contrastingly nonchalant cab driver, who had clearly seen it all before a million times, deposited me amiably at the Rio before pulling off to pick up the next awestruck visitor to the Sin City.
It doesn't take long before it becomes apparent just how Las Vegas acquired the title "Sin City" either. Other than the ubiquitous gambling institutions, it only takes five minutes or so walking round any of the hotel/gambling complexes before a young, scantily clad lady will offer you a drink, take an order for food or have some sort of other, less salubrious suggestion.
It's a place where virtually anything is for sale, cash is king and everything has a price, with ladies vying to sell their virtue and seemingly everyone, everywhere working their little socks off to part you from your money with an inventive and exhaustive array of enticements.
It takes a strong will and a steely resolve to say no in the face of this multitude of temptations. Naturally though, my personal interest remains firmly focused on covering the exciting poker in prospect at this year's WSOP.
With two months of superb tournaments, 55 of the much-sought-after, jewel-encrusted gold WSOP bracelets being contested, and hundreds of millions of the green stuff up for grabs, the ladies of vice, no matter how well proportioned, will have to wait.
Whether or not I can resist the sounds and smells of a sizzling steak being seared to perfection on a barbecue though, well, I'm not so sure. I guess we'll find out soon. Here's to chips, steak and the best series we've ever seen.