The first thing you'll notice upon walking into the WSOP 2010 is that Harrahs Inc. has stepped up the presentation big time.

Everything looks better this year, and anyone that steps foot in any part of the Rio this summer will know the WSOP is in the building.

Every WSOP Player of the Year has a giant banner on Convention Way, the main corridor that leads from the Rio casino to the Convention Center.

From Daniel Negreanu in 2004 to Jeffrey Lisandro for 2009, giant face portraits of every POY is on display. These are the banners that used to take up part of one wall of the Amazon Room.

For 2010, however, the WSOP made the POY banners just a bit more visible. Walk a few steps past Sao Paulo Café and Starbucks and you're all of a sudden being towered over on either side by 12-foot-tall faces of Negreanu and 2008 POY Erick Lindgren.

The banners are certainly an eye-catching visual, and some fans are in complete awe.

PL.com spotted one spectator that was absolutely smitten with Negreanu's banner.

This otherwise normal looking man in his 40s stopped in front of Kid Poker's smiling face and stared for at least a minute before placing his hand on Negreanu's face with the reverence of someone touching the Holy Grail, or maybe the Chip Reese Trophy.

It seems that for some, Negreanu has reached something close to religious icon status.