New PartyGaming Plc. CEO, Mitch Garber, and Empire Online CEO, Noam Lanir, are set to compete in a "Grudge Match-Up" Velcro Drag Racing event for charity at the Global Interactive Gaming Summit and Expo (GIGSE) in Montreal, Quebec, this May. The 8th annual GIGSE is running from May 16-18, 2006, at the Palais des Congres and is being organized by River City Group.
Two other sets of CEO's from the interactive gaming industry are also scheduled to compete at the charity event, although the Garber-Lanir match-up is the headlining competition.
All proceeds raised will be donated to the Gordon House Association, a U.K.-based organization with over 30 years' experience in providing specialized support and treatment to acutely addicted gamblers.
Currently, organizers of the GIGSE have collected $56,500 in cash donations from various sponsors, including PartyGaming, River City Group, Excapsa, Unibet, and eCOGRA, among others.
The Grudge Match-Ups are set to take place on Thursday, May 18, at 4 p.m., when part of the exhibit hall will be transformed into a 24-foot Velcro racing track and participating CEO's will don Velcro ski boots and race against each other. All delegates of GIGSE will be given $1,000 of play money with which to "bet" on their favorite executive in each Grudge Match-Up.