Anheuser-Busch's Budweiser signs on as official WPT sponsor

Anheuser-Busch's Budweiser (A-B's Budweiser) and World Poker Tour Enterprises (WPTE) have signed a deal making the 'King of Beers' the official beer of World Poker Tour (WPT) Season IV, which will begin broadcasting on the Travel Channel in March 2006.

The agreement involves A-B's Budweiser airing television spots on the Travel Channel's broadcasts of WPT Season IV, and viewers seeing the beer company's logo on the "table ring" around the final table arena as well as on in-show graphics for the WPT's popular hole card camera segment.

In addition, winners of each WPT tournament will celebrate a toast with Budweiser as part of the series' traditional closing sequence.

A-B's Budweiser will also sponsor free Texas Hold'em tournaments in select areas where it is legal to employ retail promotions, and will send two winners to compete in the World Poker Tour (WPT) Invitational Celebrity Pro-Am. These promotions will begin in December 2005 and run through February 2006.

The Invitational Celebrity Pro-Am boasts a prize pool of $200,000 and features pro players, tournament winners and Hollywood celebrities, which in the past have included Ben Affleck, Jennifer Tilly, James Woods and Tobey Maguire.

Please see www.worldpokertour.com for further details.