888poker announced today it has signed Uruguayan football icon Luis Suárez as its newest brand ambassador.
The 27-year-old Suárez, Uruguay's all-time leading scorer and winner of the Golden Boot award in the English Premier League this year, will join recent signings Sofia Lövgren and Xuan Liu and represent the brand at select live events.
He'll also be found playing regularly online at 888poker.
“Luis Suárez is an incredible sporting talent," said Itai Pazner, Senior VP of 888, in a release. "Passionate, competitive, technically gifted, and emotionally invested in the game.
Will join Lovgren, Liu at live events.
"It’s those qualities that make him an exciting player to watch, in poker as well as football. It’s fantastic to have him on board.”
Major Part of Uruguay's World Cup Hopes
One of the world’s best strikers, Suárez was named ‘Dutch Footballer of the Year’ with Ajax Amsterdam before moving to Liverpool in 2013.
This year Suárez scored a league-leading 31 league goals to win the Premier League’s Golden Boot award and the Football Writers’ Association "Footballer of the Year" award.
As Uruguay’s all-time leading goal-scorer he's expected to be a critical player for their 2014 World Cup squad.
An avid poker player, expect to see Suárez along with his fellow 888 ambassadors Sofia Lövgren, Xuan Liu and JC Tran in the near future.
Watch the full press conference announcing his signing below: